Urban Dynamics
A technology consulting firm with a real brand, and a website that wasn't translating any of it.
Urban Dynamics is a software and technology consulting firm with a real brand: strong identity, real market position, a team drawn from Apple, Google, and their peers. The website wasn't translating any of that.
I was brought in to fix the pages where it mattered most, including a manufacturing industry page that didn't exist yet.
The brand was the input, not the problem
No reinvention. The job was taking a brand system that already worked, created by Curtis Green and Tony Landgraf, and translating it into web-native patterns: type discipline, color used the way the brand uses it, layouts that carry the way the company reads everywhere else.
Written for the person who runs the floor
The manufacturing page speaks to plant managers and operations leads first: uptime, throughput, the problems they deal with every day, with the ROI story coupled to those outcomes rather than leading with it.
Enterprise pages usually talk to procurement. This one meets the people who were already trying to solve the problem.
A scoped engagement, done as a system
They hired me for the pages that mattered most, not a soup-to-nuts rebuild. So every page was designed as part of a system that extends: components, type scale, and CMS patterns that the next pages inherit instead of reinventing.
A blog their team actually runs
The CMS is structured so publishing is filling out a form. No developer in the loop.
Judah has been a pleasure to work with in translating our new brand into a great website! He really spent the time to understand both our new identity and our target audience, creating something that uniquely connects the two. Plus, he's consistently met deadlines with clear pricing along the way.
Have a project like this?
Tell me where things are and what you are trying to change. A short call is usually enough to know if it is a fit.